TV + FILM
MUSIC
SPORTS
MULTICULTURAL CONSUMER INSIGHTS
Regardless of the industry or category in which our clients compete and sell, their ability to create and implement sound marketing strategies that resonate authentically with U.S. Latino, and multicultural consumers, must be a priority if their desire is to achieve increased market penetration, higher sales, brand loyalty, and a much more reliable long-term return on investment.
At DLR.digital we are cognizant and respectful of the linguistic, cultural, and gender-fluid nuances of today's influencers. Effective multicultural communication goes beyond translating or adapting a campaign into Spanish, or conveying diversity based on visual profiles. At a time when "cancel-culture," cultural appropriation, and over-reaching inclusion, are real consumer sensitivities, and client/marketplace land-mines, we're here to ensure our clients always communicate with an authentic voice, avoid any cultural faux pas and, most importantly, continue to expand consumer appeal and brand equity, at all times.
TELEVISION
* Fun Fact: DLR.digital is the only U.S. agency that has worked with both Pele
and Ronaldo!
It's called CopaTOON, and it celebrates the World Cup and sports in the only way the #1 Kid's network in Latin America can, with Pele as spokesperson.
MUSIC
The most heart-warming and heart-breaking project of our careers will forever be marketing Selena: her EMI-Latin, Capitol Record's library, her smash-selling, debut, cross-over album, Dreaming of You; and Selena, the motion picture.
SPORTS
"It required the world's best football team, an airport during the Christmas holidays, a globally respected action-film director, participation and approval by a who's who roster of global Nike executives, and yes, a huge budget! "Our Nike Brazil 'Airport' ad campaign established, once and for all, Nike's commitment to the sport, the athletes, the teams, and the world,"
Fernando De Los Reyes
What resulted was one of the most exciting global sports ad campaigns ever created by Wieden & Kennedy, directed by action-film legend, John Woo; produced by Quentin Tarantino's Band Apart Production Co., and championed by DLR's founder, Fernando De Los Reyes, former Director of Marketing, Nike Global Futebol + Brazil.
SPORTS LICENSING
Our contribution to Fathead and the NFL exemplifies our experience expanding product lines and revenue streams online, while building brand equity and having fun.
Shout out to Wieden + Kennedy once more, and our founder, Fernando De Los Reyes, Fathead's former Chief Marketing Officer.