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What We DO
WE ACCELERATE
CREATIVE
We take pride in developing unique and original concepts that differentiate our clients from their competitors. We also make sure our campaigns are distinct and resonate cohesively, 360°, across all digital screens and throughout all traditional media, including film, TV, print, out-of-home, licensing, retail, and events.
AI + VR + Web 3.0
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Welcome to our new, and rapidly expanding, virtual world, quilted with artificial intelligence, where we now interact and shop in a virtual commerce, where products and services can be displayed, marketed, and sold beyond any current brick and mortar, or mass retail digital platform such as Amazon, TikTok, Alibaba, or Temu, 24/7, and delivered just as conveniently.
AI, VR, and Web 3.0, are characterized by instant information, the decentralization of data, and the empowerment of users through blockchain technology. These are also fundamental for everyone buying or selling on the internet.
CDLR is actively engaged in what's now, what's new, and what's next in digital marketing and creative acceleration.
360° MARKETING
CDLR specializes in 360° integrated strategic marketing, a holistic approach to creating seamless and consistent brand experiences across all consumer touchpoints, from initial trial and awareness to post-purchase brand loyalty.
Whether our clients seek consumer "Share of Market," "Share of Mind," "Share of Heart," or "Share of Life," we're here to ensure that the message is clear and reaches the market consistently; online, offline, digitally, and physically.
In addition to working with all of the social media apps and platforms listed above, as they represent what is currently most popular and effective, we constantly monitor the internet for new apps, focusing on the most optimal, and affordable, for consumers, and your particular business needs. Whether you are a follower or an influencer, we prioritize social media engagement as a necessary component of your daily digital marketing mix.
SOCIAL MEDIA
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LICENSING
We specialize in developing non-traditional, multicultural, multi-media, integrated, sports, CPG, and entertainment-based, IP licensed property and product integration. CDLR helps brand owners, licensors, and licensees expand revenue streams and increase sales by maximizing the commercial value of their intellectual property (IP).
We're here to:
- Evaluate the commercial potential of your assets, and suitable licensing opportunities.
- Negotiate and secure favorable royalty rates, territory, exclusivity and product categories.
- Ensure compliance with deal terms, and report on product quality, marketing, and sales.
- Maintain brand identity, integrity, equity, positioning, and marketing strategy to maximize awareness and consumer appeal, especially in new markets, or new categories.
MULTICULTURAL
Regardless of the industry or category in which our clients compete and sell, their ability to create and implement sound marketing strategies that resonate authentically with U.S. Latino, and multicultural consumers, must be a priority if their desire is to achieve increased market penetration, higher sales, brand loyalty, and a much more reliable long-term return on investment.
At CDLR, we are cognizant and respectful of the linguistic, cultural, and gender-fluid nuances of today's influencers. Effective multicultural communication goes beyond translating or adapting a campaign into Spanish, or conveying diversity based on visual profiles. At a time when "cancel-culture," cultural appropriation, and over-reaching inclusion, are real consumer sensitivities, and client/marketplace land-mines, we're here to ensure our clients always communicate with an authentic voice, avoid any cultural faux pas and, most importantly, continue to expand consumer appeal and brand equity, at all times.
WEB DESIGN
Our sites are designed to be scalable and affordable, and to grow with our client's business, and expected traffic. Where most agencies simply reformat templates, we go behind the curtain, adding code and customizing throughout, while always keeping an eye on what will be needed to get the most out of AI now, and web 3.0, just up ahead.
All of our clients have, or need, a website, a web page, or some digital platform iteration from which they can communicate, connect, and sell their brand, product or service. Our role is to ensure that the site, page, or platform provides clear messaging, excellent, (i.e., smooth) user experience, and meets all expectations from PCs to phones.
PRODUCT DESIGN
A key reason CDLR can't be defined as "just a digital marketing agency," is because we also help our clients create, design, package, and merchandise real products at brick-and-mortar retail. Our goal is to create high-quality, effective packaging that communicates your brand identity "outside the box."
Our packaging solutions are visually appealing, functional, safe, compliant with industry standards, vibrant, unique, and memorable. From bold and colorful, to sleek and minimalistic; whether it's easy-to-read typography, or actual packaging innovation, we make sure our client's products stand out everywhere. Our stellar CPG experience ensures we can support our clients across all retail touchpoints digitally and offline.
MERCHANDISING
When it comes to retail merchandising, field marketing, and in-store promotions, CDLR specializes in optimizing in-store product displays, pricing, and promotions to drive sales and improve the overall customer shopping experience.
Our retail support doesn't start or end with push-pull signs and end cap displays, we shine brightest when we are conducting store audits and assessments: helping refine layout, product display, promotional pricing, and identifying opportunities for improvement.
We also create in-store retail programs that provide training and education to retail staff about the promotion, the consumer's invitation/expectation, and additional product knowledge, to ensure that the brand message is effectively communicated to all customers.