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Why Choose Us
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CDLR specializes in transforming static and outdated sales initiatives into contemporary, digitally-integrated, marketing campaigns, that sell. We constantly add new product and sales dimensions to our clients and their Intellectual Property
Everything we do begins with good planning
WHERE'S THE BRIEF
Once we agree on strategy and conceptual direction, we generate a creative brief: a document that clarifies everything you want us to know, all that we have learned, all that we need to know, the important things we can assume, and lastly, but most importantly, an accurate profile of our target audience, and the goals and objectives of the campaign. Once the creative brief is approved by you, our client, we develop a bunch of great concepts, and serve up only the best (i.e. most "on brand," "on strategy," affordable, and most appealing creative execution that hits the mark). How important is the creative brief? We never start a project without one that's been approved by our client and our leadership team.
OUR IDEATION PROCESS
OUR CREATIVE PARADIGM
Consumer, Brand & Product DNA, Do's, & Dont's:
We Deep Dive into understanding everything we can about your business, your ideal consumer(s), your brand, product(s), and/or service(s); your company DNA; and whatever rules of engagement (i.e. corporate, legal, and common sense "do's and dont's,") must be adhered to, no matter what.
Business Considerations:
Next, we clarify your goals, key performance indicators (KPI's), expected Return on Investment (ROI), and all other business considerations that are included in the marketing plans and strategic creative briefs that guide us and point to our goals.
Creative Strategic Filter:
Finally, all of this filters through a paradigm that only you can provide: based on the Fundamentals, Authenticity, Integrity, Insights, Guts, Gut Check, and Core Values, that make up "that which makes your business so special", also known as Your Unique Selling Proposition (USP).