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OUR WORK
AccelerateS
cinematic digital media
CDLR CINE accelerates all stages of creative entertainment production, licensing, and marketing; bringing assets to fruition, quickly, by emphasizing the digital nature of modern filmmaking, new media, AI, and an ever-expanding horizon of platforms.
We help clients and production partners optimize scripts, storyboards, talent imagery, mood and look books, sizzle reels, photo and film locations, production calendars, budgets and more.
FILM + AI
We leverage AI and an ever-expanding portfolio of new digital apps and tools, and apply these to accelerate every stage of production, from initial ideas to final marketing materials.
Our innovative approach to entertainment production ensures everyone benefits with quicker turnarounds, more creative options, and optimized production calendars and budgets.
Additionally, with our focus on Latino and multicultural storytelling, our purpose is to bring new talent, and more culturally relevant stories, to life, as well as help our partners reach diverse audiences via our deep and broad multicultural creative and marketing expertise.
TELEVISION
* Our agency is the only U.S. agency that has worked with both Pele
and Ronaldo!
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It's called CopaTOON, and it celebrates the World Cup and sports in the only way the #1 Kid's network in Latin America can, with Pele as spokesperson. Proving that you can take the marketer out of Brazil, but you can't take Brazil out of the marketer. Not coincidentally, both of our founders worked on this campaign.
LICENSING
MUSIC
SPORTS
ENTERTAINMENT LICENSING + MERCHANDISING
We have extensive experience with on-air licensed product integration, and take pride in expanding our clients' revenue streams with strategic licensing deals, online retail, and in-store creative for Bravo Network, Nike, Disney, Discovery, Sesame Workshop, WWE, Televisa, BET, Warner Media, Cartoon Network, MTV, and more.
We specialize in designing and executing integrated consumer product initiatives that leverage product placement, maximize celebrity endorsement, and spark new consumer brand appeal, while ensuring a show, an artist, a team, or an event remains authentic to the audience's expectations, and the show's creative integrity.
SPORTS
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"It required the world's best football team, an airport during the Christmas holidays, a globally respected action-film director, participation and approval by a who's who roster of global Nike executives, and yes, a huge budget! "Our Nike Brazil 'Airport' ad campaign established, once and for all, Nike's commitment to the sport, the athletes, the teams, and the world,"
Fernando De Los Reyes
What resulted was one of the most exciting global sports ad campaigns ever created by Wieden & Kennedy, directed by action-film legend, John Woo; produced by Quentin Tarantino's Band Apart Production Co., and championed by our agency founder, Fernando De Los Reyes, former Director of Marketing, Nike Global Futebol + Brazil.
SPORTS LICENSING
Our contribution to Fathead and the NFL exemplifies our experience expanding product lines and revenue streams online, while building brand equity and having fun.
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Shout out to Wieden + Kennedy once more, and our founder, Fernando De Los Reyes, Fathead's former Chief Marketing Officer.
MUSIC
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The most heart-warming and heart-breaking project of our careers will forever be marketing Selena: her EMI-Latin, Capitol Record's library, her smash-selling, debut, cross-over album, Dreaming of You; and Selena, the motion picture.
MULTIMEDIA PLATFORM INTEGRATION
CDLR creates comprehensive marketing campaigns designed to reach our client's target consumers via social media, environmental support, Out of Home, print, and influencer partnerships.
We work closely with network and show producers to ensure that all campaigns are aligned with the most effective messaging and tone, to attract and invite a desired viewing audience.
360 ° Digital and Environmental Ad Campaign Integration
360 ° Digital and Environmental Ad Campaign Integration
360 ° Digital and Environmental Ad Campaign Integration
360 ° Digital and Environmental Ad Campaign Integration
INFLUENCERS ARE KEY
Our agency prides itself on staying up to date with the latest trends and technologies in the entertainment industry, allowing us to provide our clients with cutting-edge marketing strategies that deliver results. Whether you are a network, show, talent, or influencer looking to increase reach and engagement, we're here to help.